In order to find the best digital marketing agency, first, we must understand “what’s digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” Digital Marketing Agency New York – which should be the objective of any marketing.
Exactly what is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products using digital technologies, mainly on the web, but also including cell phones, display advertising, and any digital medium. Digital Marketing Agency New York So simple to summarise in one sentence, yet it’s rather a complicated process to get right and to make sure that all of your digital marketing is working together, much less silo activities. This is where the expertise and experience of the very best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a couple of years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, each day and “live online”. Searching for information, something or service is as simple and quick as searching on a laptop or computer at the job or picking right up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The very best digital agencies understand the buying procedure for your services and products and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the many stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the most effective digital marketing agency will present the relevant information, goods and services at the targeted time in the buying process.
Whilst some digital marketing agencies may also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing instead of “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be quite a fast, often instant, and reliable method of getting leads into your organization and driving up revenue. The most effective digital marketing agencies will manage all of the digital advertising based on profits on return (ROI) ensuring the leads generated are at a cost which makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I have more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be divided into a number of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, is the process of getting the website found on search engines like Google when people create a search relevant to your business, services or products.
Regardless if your site is e-Commerce or selling services it’ll drive leads and sales into your organization if it is found for the keyphrases people use (often referred to as “keywords”) to consider them in Google.
SEO requires experience and knowledge of how Google reads your site. What messages and information you want Google to read for a webpage or website and knowing where you can place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.
SEO works best once the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is actually the “near me” phenomenon, which has seen a 150% growth within the last 12 months, where cellular phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local goods and services supplier.
Although SEO can be quite a stand-alone service, it is most reliable when combined with PPC, social media marketing and reputation marketing. SEO is also the cornerstone of effective PPC, social media marketing and reputation management campaigns.